HOW LARGE ORGANISATIONS CAN TRANSFORM TO ADD VALUE FOR CUSTOMERS AND SOCIETY
LET’S MAKE DINOSAURS FLY AGAIN!
We are at a point in time where many things we have been doing, believing, or adhering to will rapidly evolve. These changes are driven by a fundamental change in the norms and values of generations, by the limitations of the planet we live on and the massive speed of technological development.
This era demands for innovative customer-centric solutions that provide genuine value while respecting the evolving demands of today's society. In this context large corporate organisations struggle to remain relevant and survive in their rapidly changing markets. They have grown so big that it has become difficult to adapt to a changing world, opening doors for new entrants or becoming vulnerable to public scrutiny.
Our research is about the challenges these large organisations face and how they can transform and rebuild customer-centric capabilities to survive and remain successful in the future.
Our first whitepaper is about the type of organisations that experience these challenges. About the early warning signals and the capabilities that are required to cope with them.
Bas Bisschops and Bjorn Niels
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We look forward to listen to any feedback that can contribute to help corporate dinosaurs fly again. If you want to give your input or learn more about our findings. Please let us know! We invite everybody to contribute to this research project.
More work coming up!
Our future research will include answers to questions like where and how to start the transformation. What culture and capabilities are required for large organizations to become more aligned with customers and society. And how successful organizations plan and execute for succes.