Bjorn Niels
It all starts with imagination for me. I help organisations with seizing opportunities, solving complex challenges, in-time and high quality delivery of strategy execution and marketing and digital transformations. I bring over 25 years of professional experience that fosters a culture of crazy for customers, teamwork and dedication to excellence, driven by making the impossible possible with the added value for customers and society in mind. Together with Bas I started this research project out of curiosity. I see large organisations struggling with staying relevant for customers and society whereas they often have access to a huge potential of smart and experienced people, knowledge about customers and capital to invest. What should they do differently?
Bas Bisschops
I help organisations with their transformation and strategy development in the areas of brand, marketing strategy, communication and customer experience. I bring 20 years of professional experience for organisations and marketingteams to support or lead their digital transformation, customer-centric strategy development or agile marketing way of working. From professional interest and to provide valuable insights for others, together with Bjorn I initiated this research project into challenges and necessary transformations within the marketing functions of large corporate organisations. How can these organisations find their future role in a changing society and create true value again for all of its stakeholders?
Our research partners
The quantitive research for this project has been supported by the Dutch Marketing Association (NIMA).